There is no doubt that an increase in your unsubscribe rate can be disappointing, but it will inevitably happen at some point. There will be instances where your readers will unsubscribe to your mailing list, and you can’t help but wonder if there’s something you could have done differently to prevent that. Well, it turns out there might be some techniques that could be utilized to reduce the rate of unsubscribes.
3 Ways To Reduce Your Email Lists Unsubscribe Rate
1) Use Simple, but Engaging Subject Lines
The subject line is one of the most important aspects of an email marketing campaign, and it has a strong impact on the unsubscribe rate. Likewise, crafting the appropriate message for the subject line is a daunting task because it should attract the reader to open your email.
As much as possible, keep it short and simple, ideally, 28-39 characters long. Your subject line should also illustrate what’s inside the email. Don’t be afraid to use all caps when you want to emphasize something or use the word ‘free’ with an exclamation point. These are just some of the ways that could entice your subscribers to open your email. As for the content, ensure that it’s something informative for the readers. This will make it more difficult for them to unsubscribe to your mailing list.
2) Offer Customized Email Frequency
The most common reason why some email recipients unsubscribe is that they don’t enjoy receiving tons of emails a day. Aside from letting your subscribers choose the type of emails they would receive, allow them to adjust the frequency with which they receive these emails, such as multiple times a day, once a week, or monthly. This will prevent you from bombarding them with emails that they don’t even want to receive in the first place.
3) Survey Those That Unsubscribe for Feedback
It’s ideal to set up a survey that the readers must answer once they unsubscribe. The insights you can collect from these surveys can give you the information you need, and it will help you figure out the real reason why they chose to unsubscribe.
Keep the survey short and simple. You don’t want to irritate the customers, but determine why they chose to leave. Ask questions, such as, “Did you find these emails useful?” If respondents say that your emails aren’t valuable to them, then it’s time to revisit your approach to your email content.
