If you are like most new marketers, you dread logging into your autoresponder and seeing that you have lost a list of members due to them unsubscribing. Well, I am here to tell you three good reasons to look forward to getting unsubscribes.
The first is that you are using your list. The only way I see to not get an unsubscribe is to never send an e-mail. If you are not going to use the list, why go to the time and effort to build it? So congratulate yourself when you get the unsubscribe because you are using your list.
The second thing is that someone is opening your e-mail. To unsubscribe, they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your e-mail. Now, it is also not a good thing if you use dishonest headlines, as you will just reap what you sow. If you are using a solid headline that matches your email, and it gets opened, this is a good thing. Your headline is doing its job.
The third good reason to be glad to get unsubscribes has to do with personality. Now, here is a shocker (said with sarcasm dripping from the keyboard) Not everyone will like you or your writing style. Those that don’t will unsubscribe. The good thing is that if they don’t care for your style, you will never build a relationship with them. If you can’t build a relationship with them, they will most likely never buy from you. So, each unsubscribe will make your list more targeted to people who like your style and are more likely to respond favorably to your offers that meet their needs..
So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Be glad that you are making your list stronger and more profitable for you in the longer run.
